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Yes. The AI Act, Regulation (EU) 2024/1689, entered into force on 1 August 2024 and applies in stages. Most of it, including Article 50, applies from 2 August 2026. The dates below are the ones that currently apply, after the Digital Omnibus.
| Date | What applies | Legal basis |
|---|---|---|
| The AI Act enters into force (published in the Official Journal on 12 July 2024). | Art. 113 | |
| General provisions, including AI literacy, and the prohibited AI practices apply (Chapters I and II). | Art. 113(a) | |
| Rules for general-purpose AI models, notified bodies, governance and penalties apply. | Art. 113(b) | |
| The Digital Omnibus on AI, Regulation (EU) 2026/1744, enters into force (published 24 July 2026). | Reg. 2026/1744, Art. 4 | |
| Article 50 applies, along with most of the AI Act: chatbot disclosure (50(1)), machine-readable marking (50(2)), emotion recognition and biometric categorisation notices (50(3)), and deep fake and public-interest text disclosure (50(4)). | Art. 113 | |
| Deadline for Article 50(2) marking by providers of generative AI systems already on the market before 2 August 2026. New prohibitions apply to AI that generates non-consensual intimate images of identifiable people, or child sexual abuse material. | Art. 111(4); Art. 5(1)(ba), (bb) | |
| High-risk rules apply to the use cases listed in Annex III, such as hiring, education and credit scoring. | Art. 113(c)(i) | |
| High-risk rules apply to AI in products covered by the EU product laws listed in Annex I, such as machinery and medical devices. | Art. 113(c)(ii) |
The Digital Omnibus on AI, Regulation (EU) 2026/1744, was adopted on 8 July 2026 and entered into force on 27 July 2026. Headlines summarised it as "EU AI Act delayed", but the delay is about high-risk AI.
The Omnibus also replaced Article 50(7), the paragraph on codes of practice for marking and labelling AI-generated content and on Commission implementing acts. The obligations in Article 50(1) to 50(6) stayed as they were.
For most websites, nothing was postponed. If your site uses AI in one of these ways, the duty already applies:
Machine-readable marking (Article 50(2)) is mainly a duty for the companies that make generative AI tools. If you only use those tools, check that your workflow doesn't strip the marking.
To see which disclosures your public page shows today, run a free scan. Read how the scan works first: it checks one public page, and a clean result is not a full review of your Article 50 duties. This page is not legal advice.
Partly. The Digital Omnibus on AI (Regulation (EU) 2026/1744) moved the high-risk rules to 2 December 2027 for the use cases in Annex III and to 2 August 2028 for AI in products covered by Annex I. It did not delay the Article 50 transparency rules, which apply from 2 August 2026.
Yes. It entered into force on 1 August 2024 and applies in stages: prohibited practices and AI literacy from 2 February 2025, rules for general-purpose AI models from 2 August 2025, and most of the Act, including Article 50, from 2 August 2026.
Usually not. It only covers Article 50(2) machine-readable marking by providers of generative AI systems that were on the market before 2 August 2026. Telling visitors they are talking to an AI, and disclosing deep fakes, have applied since 2 August 2026.
Regulation (EU) 2026/1744, adopted on 8 July 2026 and in force since 27 July 2026. It amends the AI Act to simplify its implementation. Among other changes, it postponed the high-risk rules, gave generative AI systems already on the market until 2 December 2026 for Article 50(2) marking, and extended the lower fine cap to small mid-cap enterprises.
If your site has an AI chatbot or publishes deep fakes, those duties already apply, so check them now. If you build a generative AI tool that was on the market before 2 August 2026, its outputs need machine-readable marking by 2 December 2026. This page is general information, not legal advice.
Article50.io is an automated scanner for the Article 50 transparency rules of the EU AI Act. It scans a website for potential Article 50 transparency gaps and generates a report of what the scan found and what it could not check, with remediation guidance, implementation instructions and disclosure wording you can paste in.
The free scan shows your single most severe finding in about 30 seconds — no signup, public pages only.
Automated technical guidance, not legal advice. Citations refer to Regulation (EU) 2024/1689.