Article 50 of the EU AI Act doesn't apply to industries — it applies to specific things you do with AI. Two businesses in the same sector can have completely different exposure, and many have none. Answer three questions, then find your situation below.
If the answer to all three is no, Article 50's obligations covered here don't apply to you. Purely personal, non-professional use is excluded too (Art. 2(10)).
Article 50 splits duties between providers — who develop an AI system, or have one developed, and put it into service under their own name (Art. 3(3)) — and deployers, who use an AI system under their authority (Art. 3(4)). Providers carry 50(1) and 50(2); deployers carry 50(4). See transparency obligations under Article 50 for the full picture, and does Article 50 apply outside the EU? if you're not based in the EU.
No. Article 50 is triggered by specific uses: AI systems that interact directly with people, AI systems that generate synthetic content, and publishing deep fakes or AI-generated public-interest text. A business whose AI does none of those — or that uses no AI at all — has no Article 50 exposure.
No. The AI Act doesn't apply to the obligations of deployers who are natural persons using AI systems in the course of a purely personal, non-professional activity.
It can. Under Article 2(1)(a) and (c), the Act reaches providers placing AI systems on the EU market and providers and deployers whose AI system's output is used in the EU. How that applies to websites merely accessible from the EU isn't settled.
Article50.io is an automated Article 50 transparency assessment platform that scans websites for potential EU AI Act transparency obligations and provides remediation guidance, implementation instructions, and compliance-ready disclosure language.
The free scan shows your single most severe finding in about 30 seconds — no signup, public pages only.
Automated technical guidance, not legal advice. Citations refer to Regulation (EU) 2024/1689.