Does my chatbot need an AI disclosure?

Usually — if an AI chatbot interacts directly with visitors, Article 50(1) requires telling them it's an AI, unless that's obvious from context.

Does Article 50 apply to AI-generated text?

Under two different rules: machine-readable marking by the AI provider (50(2)), and a visible disclosure by the publisher for public-interest text that hasn't had human editorial review (50(4)).

Do AI avatars require disclosure?

Often under more than one rule — 50(1) if it talks with people, 50(2) marking by the tool that generates it, and 50(4) if it's realistic enough to pass as a real person.

Does Article 50 apply outside the EU?

It can: Article 2 reaches non-EU providers and deployers whose AI system's output is used in the EU, though how that applies to websites merely accessible from the EU isn't settled.

Does the EU AI Act apply to UK businesses?

It can: it reaches UK businesses whose AI systems are placed on the EU market, who have an establishment in the EU, or whose AI output is used in the EU.

Can I use ChatGPT to write Article 50 disclosures?

Yes — Article 50 cares that a disclosure is present, clear and accurate, not who or what drafted it.

What happens if you ignore Article 50?

Fines of up to €15 million or 3% of worldwide annual turnover under Article 99(4), with a lower cap for SMEs and small mid-cap enterprises.

What happens if your AI causes harm?

The AI Liability Directive was withdrawn, so claims run through the revised Product Liability Directive, national tort law, and AI Act non-compliance as evidence.

Reference · Q&A

Article 50 Questions & Answers

Short answers to the questions people ask most about Article 50 of the EU AI Act. Each one links to a full explainer with the detail, the citations and the edge cases.

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What needs a disclosure?

Does my chatbot need an AI disclosure?
Usually — if an AI chatbot interacts directly with visitors, Article 50(1) requires telling them it's an AI, unless that's obvious from context.
Does Article 50 apply to AI-generated text?
Under two different rules: machine-readable marking by the AI provider (50(2)), and a visible disclosure by the publisher for public-interest text that hasn't had human editorial review (50(4)).
Do AI avatars require disclosure?
Often under more than one rule — 50(1) if it talks with people, 50(2) marking by the tool that generates it, and 50(4) if it's realistic enough to pass as a real person.

Scope and practicalities

Does Article 50 apply outside the EU?
It can: Article 2 reaches non-EU providers and deployers whose AI system's output is used in the EU, though how that applies to websites merely accessible from the EU isn't settled.
Does the EU AI Act apply to UK businesses?
It can: it reaches UK businesses whose AI systems are placed on the EU market, who have an establishment in the EU, or whose AI output is used in the EU.
Can I use ChatGPT to write Article 50 disclosures?
Yes — Article 50 cares that a disclosure is present, clear and accurate, not who or what drafted it.

Risk and consequences

What happens if you ignore Article 50?
Fines of up to €15 million or 3% of worldwide annual turnover under Article 99(4), with a lower cap for SMEs and small mid-cap enterprises.
What happens if your AI causes harm?
The AI Liability Directive was withdrawn, so claims run through the revised Product Liability Directive, national tort law, and AI Act non-compliance as evidence.

Terms you'll see

Provider, deployer, deep fake, machine-readable marking — the Article 50 glossary defines each one, with citations.

Check your site automatically

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