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Article 50 for SaaS Companies

Last updated: 8 November 2026

Article 50 for SaaS companies depends on AI features, not on being SaaS. Users talking to an AI chat widget or assistant must be told it is an AI unless that is obvious, and content-generating features need machine-readable marking of their output. The free Article50.io scan loads one public page in a real browser and shows the most severe finding.

A SaaS product with no AI that talks to people or generates content has no Article 50 exposure at all. If you run an AI chat widget or ship AI features, here's how to tell what applies.

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Does Article 50 apply to you?

It's likely relevant if you…

✔Run an AI chat or support widget on your marketing site or inside your app
✔Ship an AI assistant, copilot or agent that your users talk to directly
✔Offer a feature that generates images, audio, video or text for your users
✔Publish realistic AI-generated images or video of people in your marketing

It's probably not relevant if…

—Your product has no AI features that interact with people or generate content
—You use AI only internally — coding assistants, internal drafting — and don't publish deep fakes or AI-written public-interest text
—Your AI works entirely behind the scenes (ranking, fraud scoring, forecasting) without talking to people or generating content — that's outside the Article 50 obligations covered here

Not sure which situation you're in? Start from does Article 50 apply to you?

Which parts of Article 50 apply, and why

Art. 50(1) — interaction disclosure

If people interact directly with an AI system in your product or support channel, they must be told it's an AI unless that's obvious. The duty is written for the provider — which is you, for AI features you build and ship under your own name (Art. 3(3)).

Art. 50(2) — only if you generate content

If your product generates synthetic images, audio, video or text, the output must be marked in a machine-readable way. Features on the market before August 2, 2026 have until December 2, 2026 (Art. 111(4)).

A vendor widget is still on your site

For a third-party support widget, the vendor is the provider — but the undisclosed AI is on your site. Adding the disclosure yourself is one line: free chatbot template →

The most common gap: an AI support widget with a human name

The pattern we see most is a support widget — often a vendor's, with its AI answers switched on — that greets visitors with a first name and an avatar and never says it's an AI. That's exactly the situation Article 50(1) targets, and with a friendly human persona it's hard to argue the AI is "obvious".

The fix is a visible notice in the chat window before the first message. See does my chatbot need an AI disclosure?

What the free scan checks

The free scan loads your public pages and flags AI chat widgets with no AI disclosure, and AI-generated content markers with no visible label. It can't log in, so AI features inside your app need checking by hand against the same rules.

Check your site automatically

Article50.io is an automated scanner for the Article 50 transparency rules of the EU AI Act. It scans a website for potential Article 50 transparency gaps and generates a report of what the scan found and what it could not check, with remediation guidance, implementation instructions and disclosure wording you can paste in.

The free scan shows your single most severe finding. Scans are capped at 45 seconds — no signup, public pages only.