For your business · Podcasters

Article 50 for Podcasters

If your podcast uses AI-generated or cloned voices, Article 50 may apply — but maybe not the part you'd expect. The Article 50(2) marking duty belongs to your voice tool. Your own disclosure duty comes from Article 50(4), and only when a synthetic voice would pass as a real recording.

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Does Article 50 apply to you?

It's likely relevant if you…

✔Use an AI clone of your own voice, a co-host's or a guest's that listeners would take as really recorded
✔Publish AI-generated voices imitating real, identifiable people
✔Run your podcast as a business or professional activity
✔Build your own tool that generates synthetic speech

It's probably not relevant if…

—You use AI only for editing — noise removal, levelling, cutting filler words — or for transcripts and show notes
—Synthetic voices are clearly presented as synthetic, or evidently fictional or satirical (a lighter disclosure still applies)
—Your podcast is a purely personal, non-professional activity (Art. 2(10), 3(4)) — a sponsored or commercial show is less likely to qualify

Not sure which situation you're in? Start from does Article 50 apply to you?

Which parts of Article 50 apply, and why

Art. 50(2) — your voice tool's duty

Providers of AI systems that generate synthetic audio must mark it in a machine-readable, detectable way. If you use a vendor's voice tool, that's the vendor's obligation; if you built the tool, it's yours. Tools on the market before August 2, 2026 have until December 2, 2026 (Art. 111(4)).

Art. 50(4) — your disclosure duty

AI-generated audio that resembles a real person and would falsely appear authentic is a deep fake (Art. 3(60)). As the deployer, you must disclose that it's artificially generated.

Say it where listeners hear it

Disclosures must be clear and given at the latest at first exposure — so spoken at the start of the segment, not only buried in show notes.

The most common risk: a cloned host voice reading ads or episodes

Voice cloning makes it easy to have "you" read ad spots, intros or whole episodes you never recorded. If listeners would reasonably believe it's really you, that audio resembles an existing person and would falsely appear authentic — likely a deep fake under Article 3(60). The definition doesn't turn on whose voice it is or whether they agreed. A spoken line at the start and a note in the episode description closes the gap.

The deepfake disclosure template includes spoken and written audio wording.

What the free scan checks

The free scan checks your podcast's website — AI chat widgets or AI-generated content markers without a disclosure. It doesn't listen to episodes, so voice disclosures need checking by hand.

Check your site automatically

Article50.io is an automated Article 50 transparency assessment platform that scans websites for potential EU AI Act transparency obligations and provides remediation guidance, implementation instructions, and compliance-ready disclosure language.

The free scan shows your single most severe finding in about 30 seconds — no signup, public pages only.