For your business · Podcasters

Article 50 for Podcasters

Last updated: 8 November 2026

Article 50 for podcasters matters when AI-generated or cloned voices would pass as real recordings: under Article 50(4) the podcaster, as deployer, must disclose them aloud at the start of the segment. Machine-readable marking under Article 50(2) belongs to the voice tool. The free Article50.io scan loads one public page in a real browser and shows the most severe finding.

The most common risk is a cloned host voice reading ads or episodes. Below: how to tell when a synthetic voice needs a disclosure, and how to give it.

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Does Article 50 apply to you?

It's likely relevant if you…

✔Use an AI clone of your own voice, a co-host's or a guest's that listeners would take as really recorded
✔Publish AI-generated voices imitating real, identifiable people
✔Run your podcast as a business or professional activity
✔Build your own tool that generates synthetic speech

It's probably not relevant if…

—You use AI only for editing — noise removal, levelling, cutting filler words — or for transcripts and show notes
—Synthetic voices are clearly presented as synthetic, or evidently fictional or satirical (a lighter disclosure still applies)
—Your podcast is a purely personal, non-professional activity (Art. 2(10), 3(4)) — a sponsored or commercial show is less likely to qualify

Not sure which situation you're in? Start from does Article 50 apply to you?

Which parts of Article 50 apply, and why

Art. 50(2) — your voice tool's duty

Providers of AI systems that generate synthetic audio must mark it in a machine-readable, detectable way. If you use a vendor's voice tool, that's the vendor's obligation; if you built the tool, it's yours. Tools on the market before August 2, 2026 have until December 2, 2026 (Art. 111(4)).

Art. 50(4) — your disclosure duty

AI-generated audio that resembles a real person and would falsely appear authentic is a deep fake (Art. 3(60)). As the deployer, you must disclose that it's artificially generated.

Say it where listeners hear it

Disclosures must be clear and given at the latest at first exposure — so spoken at the start of the segment, not only buried in show notes.

The most common risk: a cloned host voice reading ads or episodes

Voice cloning makes it easy to have "you" read ad spots, intros or whole episodes you never recorded. If listeners would reasonably believe it's really you, that audio resembles an existing person and would falsely appear authentic — likely a deep fake under Article 3(60). The definition doesn't turn on whose voice it is or whether they agreed. A spoken line at the start and a note in the episode description closes the gap.

The deepfake disclosure template includes spoken and written audio wording.

What the free scan checks

The free scan checks your podcast's website — AI chat widgets or AI-generated content markers without a disclosure. It doesn't listen to episodes, so voice disclosures need checking by hand.

Check your site automatically

Article50.io is an automated scanner for the Article 50 transparency rules of the EU AI Act. It scans a website for potential Article 50 transparency gaps and generates a report of what the scan found and what it could not check, with remediation guidance, implementation instructions and disclosure wording you can paste in.

The free scan shows your single most severe finding. Scans are capped at 45 seconds — no signup, public pages only.