Key point: An AI disclosure statement is a short line that tells people they are dealing with AI, or looking at AI-generated content. Under Article 50 of the EU AI Act, that information must be clear and given at the latest at the first interaction or exposure, so it belongs where people meet the AI, not only in your terms.
Every good AI disclosure statement answers four things:
What is AI: the chat assistant, the voice on the call, the image, the video, the text.
Where it appears: on or next to the AI itself, not only in a policy page.
When it is shown: at the start, at the latest at the first interaction or exposure.
In plain words, in the user's language: "You're chatting with an AI" rather than a vague label such as "assistant". More in AI disclosure and language.
AI disclosure statement examples to copy
Replace the parts in [brackets] and adjust the wording to what your AI actually does. These are general templates, not wording checked against your site.
Website chatbot greeting
The first message in the chat window, before the visitor types anything.
Website chatbot greeting
Hi, I'm [Name], an AI assistant for [Company]. You're chatting with an AI, not a person. I can help with [topics]. [Optional: Ask for a person at any time and we'll pass you to our team.]
AI voice agent opening line
Spoken at the start of every call or voice chat, before anything else.
AI voice agent opening line
Hello, you're speaking with an AI voice assistant for [Company], not a person. How can I help today?
AI-generated image caption
Directly under or on the image, where people see it with the image.
AI-generated image caption
Image generated with AI.
Deepfake or AI-altered video label
On screen from the start of the video, and in the description. For evidently artistic, satirical or fictional work, the disclosure can be made in a way that doesn't spoil the work.
Deepfake or AI-altered video label
This video was generated or altered using AI. [It does not show real events. / The person shown did not say these words.]
AI-written article note
At the top of the article. Article 50(4) asks for a disclosure when AI-generated text is published to inform the public on matters of public interest, unless the text has gone through human review or editorial control and someone holds editorial responsibility for it. If yours has, the second version describes that; if not, use the first.
AI-written article note
This article was generated using AI.
[Or, after human editorial review:]
This article was drafted with AI and reviewed by [Name], who is responsible for its content.
General “How we use AI” site statement
For an About, FAQ or AI page. It explains your AI use in one place, but it does not replace a disclosure where people meet the AI.
General “How we use AI” site statement
How we use AI
We use AI in a few places on this site:
- [Our chat assistant], which is an AI. It tells you so when the chat starts.
- [Some images], which are generated with AI and labelled where they appear.
- [Some articles], which are drafted with AI and reviewed by our editors before publishing.
If you'd rather talk to a person, contact us at [email].
School and academic AI disclosure statements
AI disclosure statements for school or academic work, saying how you used AI in an essay or paper, are a different thing, set by your school or publisher rather than by the EU AI Act. For the rules on websites and AI systems, see our Article 50 guide.
Check what your site shows today
Use the Article 50 checklist to see where your site may need a statement, or run a free scan to see which disclosures your public page shows today. See how the scan works and what it can't check. A clean result is not a compliance clearance, and this page is not legal advice.
A short, plain statement that tells people they are dealing with AI or with AI-generated content: for example that they are chatting with an AI assistant, or that an image was generated with AI.
Is an AI disclosure statement a legal requirement?
It can be. Under Article 50 of the EU AI Act, people must be told when they are interacting with an AI system unless it is obvious, and deepfakes and AI-written text on matters of public interest must be disclosed. Article 50 has applied since 2 August 2026 and can reach businesses outside the EU whose AI output is used in the EU.
Where and when should the statement appear?
Where the AI is: at the start of the chat or call, on or next to the image or video, at the top of the article. Article 50 asks for the information at the latest at the first interaction or exposure, so a statement that only sits in your terms or privacy policy is unlikely to be enough.
Which language should an AI disclosure statement be in?
The AI Act does not name one, but it requires the information to be clear. A disclosure your visitor cannot read is hard to call clear, so use the language of the page or the conversation.
Does using one of these templates make my site meet Article 50?
No. A template is a starting point. Whether you need a disclosure, and whether yours is enough, depends on your role and how your AI is used. This page is not legal advice.
Check your site automatically
Article50.io is an automated scanner for the Article 50 transparency rules of the EU AI Act. It scans a website for potential Article 50 transparency gaps and generates a report of what the scan found and what it could not check, with remediation guidance, implementation instructions and disclosure wording you can paste in.
The free scan shows your single most severe finding in about 30 seconds — no signup, public pages only.
