Free template · Art. 50(4)

Free Deepfake Disclosure Template — Article 50(4)

Last updated: 8 November 2026

A deepfake disclosure template states that an image, video or audio clip was artificially generated or manipulated, as Article 50(4) requires of deployers for deep fakes. Place it where viewers first see or hear the content; evidently creative or satirical work needs only a lighter notice. The free Article50.io scan shows the most severe finding on one public page.

Below: where the disclosure goes for images, video and audio, wording you can copy, and a lighter version for evidently artistic, satirical or fictional work.

Scan for free

The templates

Image caption

<figcaption class="ai-label">
  AI-generated image. This picture was created with artificial
  intelligence and does not show a real [person / place / event].
</figcaption>

Video · on-screen label and description

On-screen (first seconds and in a corner throughout):
  AI-generated

Description / caption:
  This video was artificially generated using AI. [Name / the
  people shown] did not say or do what appears in it.

Audio · spoken and written

Spoken at the start:
  "The voice you're about to hear is AI-generated."

Written, next to the player:
  This audio uses an AI-generated voice [modelled on / resembling
  (name)].

Artistic, satirical or fictional work (lighter disclosure)

Contains AI-generated imagery.

When content counts as a deep fake

Article 3(60) defines a deep fake as AI-generated or manipulated image, audio or video content that resembles existing persons, objects, places, entities or events and would falsely appear to a person to be authentic or truthful. Under Article 50(4), the deployer — whoever uses the AI system to create or alter the content in a professional capacity — must disclose that it has been artificially generated or manipulated.

A realistic image of a real person, place or event does not qualify from appearance alone. Article 3(60) needs both appreciable resemblance and a false appearance of authenticity or truthfulness in context (guidelines paragraphs 113 and 114, C(2026) 7702 final, 5 November 2026, non-binding). Paragraph 113 reads "existing" as including subjects that exist, can plausibly exist, or could plausibly have existed, so a photorealistic invented person can be relevant to resemblance. Paragraph 114 says photorealism alone is not determinative. The 20 July 2026 text was a draft and said the same. See AI deepfake disclosure requirements for the full picture.

Placement

✔Images — in a caption directly under the image, or a label on the image itself
✔Video — an on-screen label from the first seconds, plus a line in the description
✔Audio — spoken at the start, and written next to the player
✔Visible when the viewer first sees or hears the content, not on a separate page

AI-generated text isn't a deep fake — for AI-written news and current-affairs content, use the public-interest text template.

Frequently Asked Questions

When do I need a deepfake disclosure?

Under Article 50(4), deployers of an AI system that generates or manipulates image, audio or video content constituting a deep fake must disclose that the content has been artificially generated or manipulated. Article 3(60) defines a deep fake as content that resembles existing persons, objects, places, entities or events and would falsely appear to a person to be authentic or truthful.

Does a photorealistic image of an invented person need this?

Not from photorealism alone. Paragraph 113 of the Commission's guidelines (C(2026) 7702 final, 5 November 2026) says a subject that exists, can plausibly exist, or could plausibly have existed can meet the 'existing' part of the test. Paragraph 114 still requires a false appearance of authenticity or truthfulness in context, and says photorealism is not determinative. The guidelines are non-binding (paragraph 5). Only the Court of Justice can interpret the Act authoritatively.

What about satire, parody or art?

Where the content is part of an evidently artistic, creative, satirical, fictional or analogous work, the obligation is limited to disclosing that generated or manipulated content exists, in a way that doesn't hamper the display or enjoyment of the work — the lighter template above.

Want wording matched to your site?

This is a general template. Get language matched exactly to your site's specific findings — run a free scan.

Article50.io is an automated scanner for the Article 50 transparency rules of the EU AI Act. It scans a website for potential Article 50 transparency gaps and generates a report of what the scan found and what it could not check, with remediation guidance, implementation instructions and disclosure wording you can paste in.

The free scan shows your single most severe finding. Scans are capped at 45 seconds — no signup, public pages only.