Free disclosure templates for AI-generated images and video: captions, a corner badge, a video description line and alt text. Article 50(4) of the EU AI Act requires you to disclose that content is AI-generated or manipulated when it is a deep fake, which a visible label does. For a deep fake that forms part of an evidently artistic, creative, satirical or fictional work, the duty is lighter: disclose that such content exists in a way that doesn't hamper the display or enjoyment of the work. The file metadata Article 50(2) asks for is covered alongside.
Image: AI-generated with [tool name].<div class="media-wrap">
<img src="/images/[file].webp" alt="AI-generated illustration of [subject]" data-ai-generated="true">
<span class="ai-badge">AI-generated</span>
</div>This video contains AI-generated visuals created with [tool name]. [Optional: Footage of (subject) is not real.]alt="AI-generated illustration of [subject]"Under Article 50(2), the provider of the system that generates images or video must mark the output in a machine-readable format and make it detectable as artificially generated or manipulated — that's the file-level marking in the content label template. Generative systems already on the market before August 2, 2026 have until December 2, 2026 to comply (Article 111(4)).
The visible captions and badges on this page go further. They are one way to meet Article 50(4), which requires you to disclose that an image or video has been artificially generated or manipulated when it is a deep fake — realistic content that could pass as real. For those, use the stronger wording in the deepfake disclosure template.
If the deep fake forms part of an evidently artistic, creative, satirical, fictional or similar work or programme, Article 50(4) only requires you to disclose that such content exists, in an appropriate manner that does not hamper the display or enjoyment of the work — so a badge over every frame isn't required.
Article 50(2) requires machine-readable marking by the provider of the generating system. Article 50(4) requires you to disclose that an image is AI-generated or manipulated when it is a deep fake — realistic content that could pass as authentic — and a visible label is the usual way to do that. If the deep fake is part of an evidently artistic, creative, satirical or fictional work, you only need to disclose that such content exists, in a way that doesn't hamper the display or enjoyment of the work. For other AI images, a visible label is good practice rather than a strict requirement.
On screen, from the first seconds — a corner label works well — and in the video's description or caption, so it's visible wherever the video is embedded.
It's a good idea. It makes the disclosure available to people using screen readers, and Article 50 requires the information to conform to applicable accessibility requirements.
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Automated technical guidance, not legal advice. Citations refer to Regulation (EU) 2024/1689.